delicious frappés, smoothies & beverages

“Our vision is to provide our clients with a product range defined by trust, innovation, uniqueness, superb quality, operational simplicity, and exceptional service.”

Thirst Iced Beverages is a privately owned business founded by the late Grant Williams in 2000, originally selling coffee and supplies to local offices and school lunchrooms. 

Grant’s experience and passion for the food and beverage industry stemmed from over 20 years with Unilever and Nestle, two global food giants. In 2003 he branched away from these corporations and took the opportunity to enter an emerging market which at the time was not fully understood by the wider community, seeing the true potential frappé and smoothie products would reach. 

He took this as an opportunity to share many of his unique flavoured Thirst beverages on a global playing field. Grant established markets throughout Australasia and more recently in the Middle East. Throughout this period of globalisation Thirst has endeavoured to individualise each of its products for specific international markets. 

Although Grant could see the potential in the product he was never able to see it come to fruition as he passed away just as the company was starting to expand exponentially in August 2013. Since this time the company has expanded rapidly reaching sites that were originally not even dreamt of. Grant was a motivated and inspirational leader in our company, as well as a tenacious worker as he fought many battles with his health due to his congenital heart defect which later led to both a heart and kidney transplant.

 He was not able to be in the office much of the time, however, this never stopped him thinking of ways to improve and grow our business which is exhibited in the continual growth and success of Thirst Iced Beverages. Grants legacy persists through his family who are passionate bringing Thirst to the world.

Sharon Williams - Managing Director

Together with her husband, Grant Williams, Sharon saw the vision of his innovation and inspiration and worked closely with him from the start-up of their business in 2000. Sharon came with a legal background having worked in Law and administration from 1986 – 1995 when their first daughter was born, Sharon was then a stay at home mum and their second daughter born in 1997. 

Grant and Sharon then established the business that we affectingly call Thirst today. They continue Grants legacy and vision to expand the business both locally and internationally. Since Grants passing Thirst have continued to grow in a steady manner as Sharon has stepped up to taking the roll of running the company together with Operations Manager Jeff Wilson and a board of advisors.

T: +64 27 537 4222
E: sharon@thirst.co.nz

Jeff Wilson - Operations Manager

Jeff has been associated with the company for 5 years. His role covers a wide range of aspects within the company, not only does his role include managing but also product and site development as well as sales. He initially joined the company because of its strong family values and also due to the fact the product was made in New Zealand. Prior to working with Thirst, Jeff was a team leader at Cadbury’s Limited for 14 years. Cadbury’s is a well-known chocolate company and leader in innovation and development, this has helped Jeff greatly at Thirst.

T: +64 27 546 5222
E: jeff@thirst.co.nz

Where to next... 

Our largest category is the exciting and rapidly expanding international export sector. Thirst is ready to assist our distributors in attracting and retaining loyal customers through inventive products, superior quality, ease of use, and richly developed flavours.Our goal is to provide our clients with a product range defined by innovation, superb quality, operational simplicity and exceptional margins. We aim to assist our clients in consistently delighting and retaining their customers in the dynamic and competitive café, hotel, restaurant and food service categories.

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